Ads getting out of control

I was surprised when you inserted ads between rounds in the parties since time is such an important factor and you already charge tickets for each round. Now in the regular game many of these insipid ads for other stupid games are over 45 seconds. A 45 second ad to play a 20 second game? Instead of making the game more miserable for the free players, why not improve the game so more of us might be willing to pay for it?