What is a Step and Repeat Banner?
A step and repeat banner is essentially a big backdrop use in events in order to provide an attractive background for pictures. The text on the banner presents a pattern of logos or graphics creating an attractive background.
This term "step and repeat" refers to a scenario whereby the guests could "step" in front of the backdrop to have pictures taken while the graphics "repeat" in the background, thus making sure that the logo of the brand always appears.
These banners find their application during red-carpet events, trade shows, press conferences, and corporate functions. They are on top of the favourites list of companies who would like to upgrade their event marketing strategy because of good brand exposure with continuous display of the logos on the backdrop.
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